:root{
  --ink:#17150f; --ink2:#3a362c; --mut:#8a8372; --line:rgba(23,21,15,.12);
  --cream:#FBF8F1; --card:#ffffff; --accent:#E0431E; --accent2:#c7391a;
  --good:#2f8f5b; --warn:#C9892B; --bad:#C0432B;
  --radius:16px; --sans:-apple-system,BlinkMacSystemFont,"Segoe UI",Inter,Roboto,Arial,sans-serif;
}
*{margin:0;padding:0;box-sizing:border-box;}
body{font-family:var(--sans);color:var(--ink);background:var(--cream);-webkit-font-smoothing:antialiased;line-height:1.45;}
a{color:inherit;text-decoration:none;}
.wrap{max-width:1040px;margin:0 auto;padding:0 24px;}
.btn{-webkit-appearance:none;appearance:none;display:inline-block;background:var(--accent);color:#fff;font-weight:600;font-size:15px;padding:13px 24px;border-radius:12px;border:none;cursor:pointer;transition:.15s;}
.btn:hover{background:var(--accent2);}
.btn.ghost{background:transparent;color:var(--ink);border:1px solid var(--line);}
.btn.ghost:hover{background:#fff;}
.btn.wide{display:block;width:100%;text-align:center;}
input,textarea,select{font-family:var(--sans);font-size:15px;width:100%;padding:12px 14px;border:1px solid var(--line);border-radius:12px;background:#fff;color:var(--ink);}
textarea{min-height:150px;resize:vertical;}
label{display:block;font-weight:600;font-size:13px;margin:0 0 6px;color:var(--ink2);}
.field{margin-bottom:14px;}
.mono{font-family:"SF Mono",ui-monospace,Menlo,monospace;}

/* header */
.top{border-bottom:1px solid var(--line);background:rgba(251,248,241,.9);backdrop-filter:blur(8px);position:sticky;top:0;z-index:5;}
.top .wrap{display:flex;align-items:center;justify-content:space-between;height:64px;}
.logo{display:flex;align-items:center;gap:10px;font-weight:800;font-size:18px;letter-spacing:-.01em;}
.logo .mk{width:30px;height:30px;border-radius:8px;background:var(--ink);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:800;font-size:13px;}
.logo .mk b{color:var(--accent);}
.top nav{display:flex;align-items:center;gap:18px;font-size:14px;font-weight:600;color:var(--mut);}

/* hero (dark) */
.hero{background:var(--ink);color:var(--cream);padding:88px 0 92px;}
.hero .tag{display:inline-block;font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);border:1px solid rgba(224,67,30,.4);border-radius:999px;padding:6px 14px;}
/* Текст слева, фото справа. Колонка под фото фиксированная, текст забирает остальное. */
.hero-grid{display:grid;grid-template-columns:minmax(0,1fr) 380px;gap:56px;align-items:center;}
.hero-photo img{display:block;width:100%;height:auto;border-radius:16px;}
/* На планшете и телефоне фото уходит под текст и прячется —
   на узком экране оно съедает первый экран и отодвигает кнопки за сгиб. */
@media (max-width:900px){
  .hero-grid{grid-template-columns:1fr;gap:0;}
  .hero-photo{display:none;}
}
.hero h1{font-size:clamp(34px,6vw,58px);line-height:1.02;letter-spacing:-.025em;font-weight:800;margin:22px 0 0;max-width:760px;}
.hero h1 em{color:var(--accent);font-style:normal;}
.hero p{font-size:19px;line-height:1.5;color:rgba(251,248,241,.72);margin-top:20px;max-width:620px;}
.hero .cta{margin-top:30px;display:flex;gap:12px;flex-wrap:wrap;}
.hero .cta .btn.ghost{color:#fff;border-color:rgba(255,255,255,.25);}
.hero .cta .btn.ghost:hover{background:rgba(255,255,255,.08);}
.hero .mini{margin-top:26px;font-size:13px;color:rgba(251,248,241,.5);}

/* sections */
.sec{padding:64px 0;}
.sec h2{font-size:30px;font-weight:800;letter-spacing:-.02em;}
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:30px;}
.tile{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:24px;}
.tile .n{font-weight:800;color:var(--accent);font-size:14px;}
.tile h3{font-size:18px;font-weight:700;margin:10px 0 6px;}
.tile p{color:var(--ink2);font-size:14px;}
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:28px;}
.step{background:#fff;border:1px solid var(--line);border-radius:14px;padding:18px;}
.step .s{font-weight:800;color:var(--mut);font-size:13px;}
.step b{display:block;margin-top:6px;font-size:15px;}

/* auth */
.auth{max-width:420px;margin:60px auto;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:32px;}
.auth h1{font-size:24px;font-weight:800;}
.auth .sub{color:var(--mut);font-size:14px;margin:6px 0 22px;}
.auth .alt{text-align:center;margin-top:16px;font-size:14px;color:var(--mut);}
.auth .alt a{color:var(--accent);font-weight:600;}
.err{background:#fdECE8;border:1px solid rgba(192,67,43,.3);color:var(--bad);font-size:14px;padding:10px 14px;border-radius:10px;margin-bottom:14px;}

/* dashboard */
.dash{padding:36px 0 80px;}
.dash h1{font-size:26px;font-weight:800;}
.dash .sub{color:var(--mut);margin:4px 0 26px;}
.panel{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px;margin-bottom:26px;}
.panel h2{font-size:18px;font-weight:700;margin-bottom:16px;}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:14px;}
.hint{font-size:12px;color:var(--mut);margin-top:6px;}
.demo-note{background:#fff7e9;border:1px solid rgba(201,137,43,.35);color:#8a5a12;font-size:13px;padding:10px 14px;border-radius:10px;margin-bottom:18px;}
.list a{display:flex;align-items:center;justify-content:space-between;padding:14px 16px;border:1px solid var(--line);border-radius:12px;margin-bottom:10px;background:#fff;transition:.12s;}
.list a:hover{border-color:var(--accent);}
.list .meta{font-size:13px;color:var(--mut);}
.badge{font-weight:800;font-size:15px;padding:4px 12px;border-radius:999px;background:var(--ink);color:#fff;}
.empty{color:var(--mut);font-size:14px;padding:8px 0;}

/* report */
.rep{padding:34px 0 90px;}
.back{font-size:14px;color:var(--mut);font-weight:600;}
.rep h1{font-size:26px;font-weight:800;margin:10px 0 2px;}
.rep .rmeta{color:var(--mut);font-size:13px;margin-bottom:22px;}
.scorecard{display:flex;gap:22px;align-items:center;background:var(--ink);color:#fff;border-radius:var(--radius);padding:26px 28px;margin-bottom:22px;}
.scorecard .big{font-size:58px;font-weight:800;line-height:1;}
.scorecard .big span{font-size:24px;color:var(--mut);}
.scorecard .sum{font-size:15px;color:rgba(251,248,241,.8);}
.cols{display:grid;grid-template-columns:1.3fr 1fr;gap:20px;}
@media(max-width:820px){.cols{grid-template-columns:1fr;}.grid3,.steps,.row2{grid-template-columns:1fr;}}
.crit{margin-bottom:12px;}
.crit .ch{display:flex;justify-content:space-between;font-size:14px;font-weight:600;margin-bottom:5px;}
.crit .bar{height:8px;border-radius:999px;background:#eee7d8;overflow:hidden;}
.crit .bar i{display:block;height:100%;border-radius:999px;background:var(--accent);}
.crit .cc{font-size:12.5px;color:var(--ink2);margin-top:5px;}
.type{background:#fff;border:1px solid var(--line);border-radius:14px;padding:18px;margin-bottom:14px;}
.type .tt{font-weight:800;font-size:13px;letter-spacing:.06em;text-transform:uppercase;color:var(--accent);}
.type .tv{font-weight:700;font-size:17px;margin:4px 0 8px;}
.type p{font-size:13.5px;color:var(--ink2);margin-top:4px;}
.type p b{color:var(--ink);}
.block{background:#fff;border:1px solid var(--line);border-radius:14px;padding:20px;margin-top:20px;}
.block h3{font-size:16px;font-weight:700;margin-bottom:12px;}
.item{padding:10px 0;border-top:1px solid var(--line);}
.item:first-of-type{border-top:none;}
.item b{font-size:14px;}
.item .q{font-size:12.5px;color:var(--mut);font-style:italic;margin-top:3px;}
.item .fix{font-size:13px;color:var(--good);margin-top:4px;}
.recs{counter-reset:r;list-style:none;}
.recs li{counter-increment:r;position:relative;padding:12px 0 12px 42px;border-top:1px solid var(--line);font-size:14.5px;}
.recs li:first-child{border-top:none;}
.recs li:before{content:counter(r);position:absolute;left:0;top:12px;width:26px;height:26px;background:var(--accent);color:#fff;border-radius:8px;display:flex;align-items:center;justify-content:center;font-weight:800;font-size:13px;}
/* balance / billing / admin */
.balance{display:flex;align-items:center;gap:16px;background:#fff;border:1px solid var(--line);border-radius:12px;padding:12px 18px;margin-bottom:22px;font-size:15px;}
.balance .bal-n{color:var(--accent);font-size:18px;}
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:26px;}
.plan{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px;text-align:center;}
.plan.hot{border-color:var(--accent);box-shadow:0 8px 30px rgba(224,67,30,.1);}
.plan .flag{position:absolute;top:-11px;left:50%;transform:translateX(-50%);background:var(--accent);color:#fff;font-size:11px;font-weight:700;letter-spacing:.05em;text-transform:uppercase;padding:4px 12px;border-radius:999px;}
.plan .pn{font-size:44px;font-weight:800;line-height:1;}
.plan .pl{color:var(--mut);font-size:14px;margin-top:2px;}
.plan .pp{font-size:24px;font-weight:800;margin-top:16px;}
.plan .per{color:var(--mut);font-size:13px;margin-top:4px;}
.pay-steps{counter-reset:p;list-style:none;}
.pay-steps li{counter-increment:p;position:relative;padding:11px 0 11px 42px;border-top:1px solid var(--line);font-size:14.5px;}
.pay-steps li:first-child{border-top:none;}
.pay-steps li:before{content:counter(p);position:absolute;left:0;top:11px;width:26px;height:26px;background:var(--ink);color:#fff;border-radius:8px;display:flex;align-items:center;justify-content:center;font-weight:800;font-size:13px;}
.atable{width:100%;border-collapse:collapse;font-size:14px;}
.atable th{text-align:left;font-size:12px;letter-spacing:.04em;text-transform:uppercase;color:var(--mut);padding:0 12px 10px;border-bottom:1px solid var(--line);}
.atable td{padding:12px;border-bottom:1px solid var(--line);vertical-align:middle;}
.atable .mut{color:var(--mut);font-size:12.5px;}
.balpill{display:inline-block;background:var(--ink);color:#fff;font-weight:700;padding:3px 12px;border-radius:999px;}
.tag-adm{display:inline-block;background:var(--accent);color:#fff;font-size:11px;font-weight:700;padding:2px 8px;border-radius:999px;vertical-align:middle;}
.grant{display:flex;gap:8px;align-items:center;}
.grant input{width:80px;}
.foot{border-top:1px solid var(--line);padding:26px 0;color:var(--mut);font-size:13px;text-align:center;}

/* --- рубрика 9 критериев: этапы, пометка измеримое/экспертное --- */
.stage{margin:22px 0 10px;font-size:11.5px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--mut);}
.crit:first-of-type + .stage,.block h3 + .stage{margin-top:14px;}
.kind{display:inline-block;margin-left:8px;font-style:normal;font-size:10.5px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;padding:2px 7px;border-radius:999px;vertical-align:middle;}
.kind.m{background:rgba(20,120,90,.12);color:#14785a;}
.kind.e{background:rgba(0,0,0,.06);color:var(--mut);}

/* --- исход встречи: результат, а не балл процесса --- */
.outcome{display:flex;gap:18px;align-items:flex-start;margin-top:14px;padding:18px 22px;border-radius:var(--radius);border:1px solid var(--line);background:#fff;}
.outcome.ok{border-color:rgba(20,120,90,.35);background:rgba(20,120,90,.05);}
.outcome.no{border-color:rgba(224,67,30,.3);background:rgba(224,67,30,.04);}
.outcome .oh{font-weight:800;font-size:15px;white-space:nowrap;}
.outcome.ok .oh{color:#14785a;}
.outcome.no .oh{color:var(--accent);}
.outcome .ob{font-size:14.5px;line-height:1.5;}
.outcome .oc{color:var(--mut);margin-top:4px;}
@media (max-width:700px){.outcome{flex-direction:column;gap:8px;}.outcome .oh{white-space:normal;}}

/* --- карточка измеримых цифр --- */
.metrics .mrow{display:flex;justify-content:space-between;align-items:baseline;gap:12px;padding:9px 0;border-top:1px solid var(--line);font-size:14px;}
.metrics .mrow:first-of-type{border-top:none;}
.metrics .mrow span{color:var(--mut);}
.metrics .mrow b{font-size:15px;}
.metrics .mnote{margin-top:12px;font-size:12.5px;color:var(--mut);line-height:1.45;}